phrasing

Your Author Website Could Be Killing Your Book Sales

by Anita Stratos, Proof Positive Editor

So you’ve given your new book as much social media play as you possibly can. Your efforts have resulted in a nice, steady uptick in visitors to your author website, which is just what you wanted.

Your blog talks about things like your writing process, inspirations for your book, your characters, your favorite writing spots, real world issues related to your book – whatever you feel is relevant and interesting.

Could any of this actually be working against the sale of your book?

If your website or blog posts contain misspellings, grammatical errors, poor phrasing – all those things you’ve hopefully had edited out of your book – then your credibility will take a hit.

Your website and blog posts may very well be the first impression many potential readers computer-trapget of you and your writing, and as the old saying goes, you never get a second chance to make a first impression.

Readers view your website and blog posts as a reflection of you and your work. If your blog posts don’t show that you care enough to double and triple check for errors or write in a meaningful way, readers will understandably assume your book will be the same.

If you can’t step back from your writing far enough to see what needs fixing, ask a friend or fellow writer you trust to help, or see if your editor is willing to do it for a small fee.

One last note: choose your font carefully. This isn’t just a lot of type hype – fonts speak to readers. There are entire studies on the psychology of typography and the messages different fonts convey. Just like choosing the right name for your characters depending on their personalities (you wouldn’t name a tough, bar brawling assassin Harvey Milktoast), you also wouldn’t use a futuristic-looking font to describe a cozy, laid-back country romance story or Comic Sans font for a thriller.

With a shiny clean website, you’ll give your book a much better chance.

Superfluous Verbiage and Unnecessary Words

by Anita Stratos, Proof Positive Editor

Did you trip over the title of this post? Did you have to read it twice? If so, that’s because both phrases, “superfluous verbiage” and “unnecessary words”, mean the same thing, but your mind was trying to discern a difference.

When you use extra words or duplicate a meaning in your writing, it can do a couple of different things: it can slow the action or forward movement of the story, and/or it can stop readers in their tracks while their minds backtrack over the repetition, searching for a missed meaning or misinterpretation. Neither is good.

Repetitions and extra verbiage slow stories down and can put the brakes on action scenes.

A few smaller examples we see frequently are:

“She took out her cell phone and dialed his number, then immediately hung up the phone.” The words “the phone” are superfluous because it’s already clear that the person was using a phone. Something like this may seem insignificant, but eliminating even the smallest unnecessary words tightens your writing and moves the story along faster. And in a story where there’s one superfluous phrase, chances are there are many more – add them up and you’ve got a lot of drag.

“His train was arriving at five o’clock p.m. in the evening.” When referring to a time aftererasing words noon, “p.m.” is used, just like “a.m.” is used for morning. Therefore, using “in the evening” after “p.m.” is repetitious and can actually be annoying to some readers.

“He put his hat on his head as he walked out of her life forever.” “On his head” is extra verbiage because it’s assumed that’s where he’d put his hat – where else would it go? “He put on his hat as he walked out of her life forever” is smoother and has more impact without the unnecessary words.

Even more problematic, though, are entire phrases that essentially repeat what was just said without adding any new information.

“She tucked the letter into her pocket, secreting it away from prying eyes. It would be safe in her pocket where no one would see it.” If you see this type of repetition in your writing, choose whichever phrasing best fits the scene and keeps the action or tension going. Sometimes you may end up using the best of both worlds – a combination of the two: “She secreted the letter away in her pocket, where it would be safe from prying eyes.” No repetition, but plenty of information in a condensed and to-the-point way.

Tight writing moves faster and makes your points clearer, which readers always appreciate.

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